2020 Year(ly) in Review
This year was one we won't soon forget. Even with the many challenges, changes, and struggles, your stories and your business kept us busy and grateful.
We experienced record breaking sales, gained so many new clients, and even got to meet some of you in our new store front. We are so thankful and humbled as we know this was not the case for many small businesses. Each month was full of changes and opportunities and we hope you enjoy reflecting back on the year as much as we did.
January: We moved into our new Green Hills storefront - a beautiful two story building to house our studio, shipping department, and our retail store.
February: We officially opened the storefront to our customers - and celebrated accordingly with a grand opening shopping event complete with mimosas, doughnuts, a photo booth, and of course jewelry.
March: A series of tornadoes touched down in Tennessee in the late hours of March 2 into the early morning of March 3. With winds getting as high as 165 mph, the storm left a path of destruction and devastation through our beloved city of Nashville. We hosted an in-store shopping event, in which 30% of all proceeds went to The Community Foundation of Middle Tennessee's Emergency Response Fund. Just two weeks after, the panic of an unknown rapidly spreading virus hit the United States. Little did we know, social distancing, masks, and empty toilet paper shelves would become our new normal.
April: After a few speed bumps, we launched our new website. Our new site was inspired by you! We wanted your shopping experience to be easy and seamless as possible. We were so excited to include both a wishlist and a "drop a hint" feature.
May: To match our new site, we "re-branded" our packaging. We worked with Honor Creative to design what is now our beautiful blue slider style box. We believe our jewelry should come in a box *almost* as beautiful as the piece itself.
June: Our team grew! We hired our third full time jeweler - Natalie. Natalie came to us from New Orleans, LA and quickly immersed herself in bangle making and baking her way into our heart! We also launched what would quickly become a customer favorite: the Birthstone Bangles.
July: Our team grew...again! We hired Abby! Abby is our full time "go-to girl". She helps with shipping, customer service, retail management, and always keeps our office laughing!
August: The new notched. We were so excited to announce that the notched texture would be available on both our Double Weight and Decade bangles.
September: Due to your frequent requests, we launched The Birthstone Milestone. The beautiful statement piece became a popular way to add sparkle and personalization to many of your stacks.
October: DIAMOND BAGUETTES. These gorgeous huggie style earrings became a customer favorite overnight. Since launching we have sold over 300 pairs!
November: We were finally able to travel and meet some of you! We stopped by two of our favorite Atlanta boutiques, Waiting on Martha Home and Linen & Flax for a few days of shopping!
December: Shipping. Shipping. Shipping. Once again we were overwhelmed and truly touched by the support and orders we received this holiday season. With over 2000 orders placed, we were working overtime to make sure your pieces were delivered to you in time for the holidays!
We look forward to creating more beautiful pieces for you in 2021 and we hope you get to make a visit to our shop.
Your stories and your stacks are what made 2020 so special to us, thank you for your support!
Cheers to a New Year,
Ann & The Yearly Co. Team